Wednesday, 23 January 2008

Research finds professional video is tops on the Web

Web users prefer professional quality online videos than user generated content, according to a survey released Monday.

Burlington, Mass.-based Burst Media, a digital media buyer, found that news clips were most popular form of video on the Web among users at 44 percent. Music videos were next with 37.5 percent and comedy videos were next with 35.5 percent. User generated videos ranked near the bottom at 15.4 percent.

According to Burst's survey 72.1 percent of respondents have viewed online videos. And while online video might seem more appealing to younger Web users, 58.6 percent of respondents 65 years and older reported having watched videos online.

Burst's survey was conducted over the Internet in December among 2,600 Web users 18 years or older.
(Boston Business Journal)

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