A recent conference in Manhattan addressed something that we already know… the media landscape is changing. The days of just producing TV, radio and print ads are gone. More and more, content is being developed specifically for new channels such as the web, iPods, YouTube, IPTV, VOD etc.
From the perspective of a video production company, at Ipermedia, more and more of the work we do is destined for the web from the get-go. We expect this trend to continue into the 2008. The challenge for marketers is to create that needle of content that is engaging enough to be pulled out of the haystack of crap that is going around.
Read more here:
http://www.startribune.com/154/story/1443574.html
Tuesday, 27 November 2007
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